J.Scott Tip: What’s Your Name?

It’s been a long time. I shouldn’t have left you.
J.Scott here. And I’m back with my tips. This one is something that has bugged our staff for quite some time now. Let’s talk about the lack of brand uniformity.

Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?

Think of it like this: If Pepsi always changed the way it spelled its name, how would you know when you were drinking the real thing and not just some cheap knockoff? …You wouldn’t. Think of your fans the same way. How are they supposed to keep track of you and your music, or suggest your music to their friends, if it’s almost impossible to keep track of your name?

Get a hold of who you are, and make it easier for your fans to do the same.

- J.Scott