Category Archives: J.Scott Tip

J.Scott Tip: What’s Your Name?
By J.Scott |

JScottTip3

It’s been a long time. I shouldn’t have left you.
J.Scott here. And I’m back with my tips. This one is something that has bugged our staff for quite some time now. Let’s talk about the lack of brand uniformity.

Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?

Think of it like this: If Pepsi always changed the way it spelled its name, how would you know when you were drinking the real thing and not just some cheap knockoff? …You wouldn’t. Think of your fans the same way. How are they supposed to keep track of you and your music, or suggest your music to their friends, if it’s almost impossible to keep track of your name?

Get a hold of who you are, and make it easier for your fans to do the same.

- J.Scott

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J.Scott Tip: Headphones In Videos
By J.Scott |

JScott-Tip2

Music videos. Everyone needs them, right? And the goal is to make your video fit in with the likes of the mainstream artists. So, with that being said, how often do you see major artists using headphones as their playback devices in their videos? …You don’t. Ever.
So how can you get a polished video without a viable playback device? Easy. …Sort of.

It’s time for you to invest in a portable speaker. You can find pretty powerful ones at Best Buy for $10. So price is really not a deterrent here. Next: have your cameraman hold the speaker. You’re always going to want the camera to pick up most of the audio anyway. That’s the best way to sync the video to your track later in editing.

So… Unless you’re wearing your Beats as a fashion statement, nobody wants to see you performing in your music video with headphones on. Do you hear me?

- J.Scott

Posted in Archive, Blog, J.Scott Tip | 3 Comments
J.Scott Tip: “Have A Purpose”
By J.Scott |


Running this site has really brought something to my attention that troubles me. It appears that so many of you spend countless hours in the studio. And that’s apparent by the constant onslaught of music that you release. For some of you it’s literally a new track a day. While that can be a great strategy to keep your listeners engaged, there is still a piece of the puzzle that many of you are missing…

Keep reading »

Posted in Archive, Blog, J.Scott Tip | 3 Comments
J.Scott Tip: “Help Us Help You”
By J.Scott |


By now, you all should realize that we are here to help you. To help you promote, market, and expand your reach as artists. And for so many of you, we have been able to do just that. But there are a number of you Risers that don’t necessarily realize how to help us help you.

Keep reading »

Posted in Archive, Blog, J.Scott Tip | 2 Comments
J.Scott Tip: “Crew Love”
By J.Scott |


The era of the “crew” has returned; and I love it. It’s great to see collectives of artists coming together to rise the ranks in unison.
But there is a trend amongst crews that should be rethought. Why do half of your crews songs do nothing but rep your crew? Example: Your crew’s name is, let’s say, The Bomber Boys. (That’s bad, I know.) And most of your songs are titled things like “Bombers Gonna Bomb,” “Stay Bombin,” and of course, “The Bomber Boys”. While it’s very cool that you feel an immense amount of pride for your crew… what about your fans? Unless everyone who listens to your music is inducted into the Bomber Boys academy, why would they want to listen to 12 theme songs for YOU?

Give your listeners something to relate to, something to feel, something to compare themselves to. Otherwise, all you’re doing is creating music for the moment. You will never have a sustaining impact in your listener’s minds. Because, unless I’m feeling like a “Bomber” today, odds are, I’m not singing along with (or even listening to) your song.

So, utilize your artistic duty to connect to your listeners. And keep your 12 theme songs for your own private ‘get hype before the club’ collection.

P.S. - Apologies if there really is a crew out there called “The Bomber Boys”. Stay bombin.

- J.Scott

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J.Scott Tip: Clipping
By J.Scott |

For those that don’t know, I am a certified audio engineer, with a B.A. in it as well. So I want you to know that I truly know what I’m about to talk to you about.

More and more these days I find myself commenting on the distortion level of songs being submitted to us. It’s one thing when distortion is done artistically. There is a big trend going on with people running their vocals through different amp processors to get a more gritty sound. That’s perfectly fine; and not what I’m writing about. But then there are those who are just aiming to get the “loudest sound possible,” and have no idea what they’re doing.

Here are a few professional tips to help you out…

First off… Your vocals should never be clipping your VU meters. I repeat, your vocals should never be clipping your VU meters! (This goes for your instrumental and overall mix as well.) That is what causes your sound to go from clear to crammed. If your vocals are being tracked in that hot, then turn down your input levels. (You should never have to reduce your raw vocal level. If you do, you’re recording it in too loud.)

Keep reading »

Posted in Archive, Blog, J.Scott Tip | 1 Comment
J.Scott Tip: Know Your Words
By J.Scott |

We see a countless amount of videos here at RapRise. Some are great; some are not so great. Some are extremely creative; others aren’t. But of all the things that could go wrong in a video, the one that bugs me the most is watching an artist stumble over their own words.

Here’s the thing… It happens. Sometimes when you’re filming your video, you may mess up your words a little. Especially if you just recently wrote/recorded them. BUT… Don’t use that take! There’s no better way to take the viewer out of the vibe of your video than to have them watch you not knowing your own words. Keeps filming until you get it right. Or even better, don’t film until you know your lyrics. But either way, don’t make your fans watch you try and fail to recite your own verses.

Remember, rapping your own words is supposed to be what you do. Get on your job.

- J.Scott

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J.Scott Tip: Professionalism
By J.Scott |


We can only assume that the main goal for most of the artists on our site is to make it to the mainstream one day. That’s great. We want you to graduate from our site. We want more Hall Of Fame members. But moving on to the mass outlets is going to require a great deal of professionalism, respect, and class. But why wait? Start now.

Please, contact us the same way you would any other professionals at any other point in your career. The messages that say “Check yo email!” or “How I get dis musik to you bruh?”… lose those. And don’t just send us a link with no message. Establish a relationship. We’re people. And we respond to everyone.

Implement that, and take it with you for the rest of your career. The respect will always be returned.

- J.Scott

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J.Scott Tip: False Tweets
By J.Scott |


Now I know that rappers have been lying in their rhymes for a long time. (Not all of them, of course.) But what’s all this with rappers lying in their tweets to get you to listen to them lying in their rhymes? One of the things the RapRise staff is really good for is keeping a hawk’s eye on people’s Twitter timelines. I am seeing far too many people with tweets like “New Drake song from Take Care” or “Amber Rose sextape” followed by a link to a YouTube posting of their own music. …Really? Is that what your promotion has come to? Must you blatantly lie to whatever fans you have left just to get them to boost your YouTube numbers? How about this… How about you try making music that brings the people back to want to hear it again. Add some longevity to your artistry.

We’ll save the lying in your lyrics lecture for another time.

- J.Scott

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J.Scott Tip: “Leaks”
By J.Scott |


I’ve noticed something recently that doesn’t seem to make much sense to me. How are artists releasing songs but labeling them “Leaked”? The last time I checked, if someone drops their own song, that’s an official release. That’s not a leak, guys. No need to add a false level of exclusiveness to get listeners intrigued. Just do you.

- J.Scott

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  • What’s Your Name?

    Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?
    (Keep reading)


  • Who's Next?


    Who will be the next Riser to join the RapRise.com Hall Of Fame?