NEW VIDEO: Fathom “Up”
By J.Scott |

With the sound of his generation, Fathom takes us up for a moment.

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NEW MUSIC: Fathom “Up”
By J.Scott |


Fathom wants everyone to get up. Like right now. “Up” isn’t really the kind of song that you would dance to, but you can still get up if you like.

Posted in Archive, Music | Tagged | Leave a comment

  • What’s Your Name?

    Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?
    (Keep reading)

  • Who's Next?

    Who will be the next Riser to join the Hall Of Fame?