NEW VIDEO: Lost Alliance “Frontline” ft. JDubzz
By J.Scott |

You already know Lost Alliance are good. Not much more to add onto that. Other than the edition of JDubzz in this track. A nice pairing.

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NEW VIDEO: Lost Alliance “#BringYourVibe”
By LG |

Lost Alliance is one of my favorite acts from the UK. They are always great lyrically, and I love the chemistry between the dynamic duo. I’m not sure if this is for a contest or just for fun, but they kill it either way.

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NEW VIDEO: Lost Alliance “Stalemate”
By J.Scott |

The guys of Lost Alliance sure don’t seem to get much sleep time. They continue to knock out video after video. They just work so well together. Who’s better? Now that’s a stalemate.

Posted in Archive, Videos | Tagged | 4 Comments
NEW VIDEO: Lost Alliance “Spotlight”
By J.Scott |

The UK group Lost Alliance is back in the spotlight. No shades black enough to block that shine.

Posted in Archive, Videos | Tagged | 4 Comments
NEW VIDEO: Lost Alliance “In My Mind” ft. Sipher
By J.Scott |

Lost Alliance never disappoints. They take a somber note here with Sipher singing on the hook and dropping a 16 as well. It’s hard when you live in your mind.

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NEW ALBUM: Lost Alliance ‘The Second Coming’
By Christopher.Bryan |

Lost Alliance released their album ‘The Second Coming’ the other day. Sounds deep, right? Well, download this album to find out. Keep reading for the tracklist and download link.

Keep reading »

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NEW VIDEO: Lost Alliance “Can’t Stop Me”
By J.Scott |

Lost Alliance has finally dropped a video for their “Can’t Stop Me” track. Been waiting for this one. You can see why.

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NEW VIDEO: Lost Alliance “32 Bars”
By J.Scott |

Sometimes 16 bars just isn’t enough. The guys of Lost Alliance split up 64 bars between them as they give you a sample of their lyrics and beats in the studio.

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NEW VIDEO: Lost Alliance “Set It Off”
By J.Scott |

The current surge of hip hop duos is definitely felt all the way in the UK. Lost Alliance keeps that real hip hop feeling with their tandem lyrics over a sped up looped sample. This just feels right.

Posted in Archive, Videos | Tagged | 1 Comment
NEW MUSIC: Lost Alliance “Spotlight”
By LG |

UK rap duo Lost Alliance is nice on the mic. Pact & HotRox also double as producers. I like the concept of the song and can’t wait to hear more. Ears open folks.

Posted in Archive, Music | Tagged | Leave a comment

  • What’s Your Name?

    Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?
    (Keep reading)


  • Who's Next?


    Who will be the next Riser to join the RapRise.com Hall Of Fame?