NEW VIDEO: ReytheCoolestLoser “Killin It 2012″
By Christopher.Bryan |

Two days ago, we posted Rey‘s entry into the Killin’ It 2012 contest. He killed it then. So I think he’s making sure that it’s dead with this second video.

Posted in Archive, Videos | Tagged | Leave a comment
NEW VIDEO: ReytheCoolestLoser “Hanging by a string…”
By Christopher.Bryan |

Rey‘s short but sweet verse on “Hanging by a string…” is too ill.  Just listen.

Posted in Archive, Videos | Tagged | 1 Comment
NEW VIDEO: ReytheCoolestLoser “Killin It 2012″
By Christopher.Bryan |

Rey entered the Killin It contest and, well, killed it. “Money’s not the motivator”. Indeed.

Posted in Archive, Videos | Tagged | 1 Comment
NEW VIDEO: ReytheCoolestLoser “Death to the Easter Bunny”
By Christopher.Bryan |

We’ve got some heat coming from this guy all day today. If you don’t already know that Rey is a religious guy, you don’t know the coolest loser. The guy doesn’t let up on the Easter Bunny on “Death to the Easter Bunny”. We at RapRise feel Rey 100%. …Though I’m not sure why that cute little kid had to get hit with eggs.

Posted in Archive, Videos | Tagged | 1 Comment
ReyTheCoolestLoser Announces ‘Losing My Cool’ Mixtape
By Christopher.Bryan |

Rey is weird. But I love it. Watch the coolest loser announce his upcoming ‘Losing My Cool’ mixtape. No release date yet. Just be ready for summer.

Posted in Announcements, Archive | Tagged | 1 Comment
NEW VIDEO: ReyTheCoolestLoser “This Means Everything”
By Christopher.Bryan |

TheCoolestLoser is back again. Listen to the message in Rey‘s “This Means Everything”.

Posted in Archive, Videos | Tagged | Leave a comment
NEW VIDEO: ReyTheCoolestLoser “WATCH ME 2012 Contest Entry”
By Christopher.Bryan |

Rey proves that he’s not just another YouTube rapper with his entry into the 2012 DeStorm WATCH ME contest. Press play. This is dope, as usual.

Posted in Archive, Videos | Tagged | 1 Comment
ReyTheCoolestLoser Records “The hour is at hand…”
By Christopher.Bryan |

Rey decided to rip a beat to shreds. The passion in his tone is ill in this short but sweet one. Check it.

Posted in Archive, Videos | Tagged | 1 Comment
ReyTheCoolestLoser Records “The Worst Is…”
By Christopher.Bryan |

From the operating table to the booth, ReyTheCoolestLoser gives us a short but sweet verse on this smooth track. Press play to hear the guy face some truths.

Posted in Archive, Videos | Tagged | 1 Comment
NEW VIDEO: ReyTheCoolestLoser “Mirror”
By Christopher.Bryan |

ReyTheCoolestLoser continues where he left off in his “Not Afraid” video with the visuals for his cover of “Mirror”. Peep the video, the flow and the dope message. Press play.

Posted in Archive, Videos | Tagged | Leave a comment

  • What’s Your Name?

    Who are you? Really. Ask yourself that. The first step to making a presence is knowing who you are. The one thing that should always be consistent throughout your brand, (yes, you are a brand), is your name. Occasional name changes aside, your name always be the same. But when upcoming rapper, let’s call him “Kid Magic”, releases new music and his YouTube account calls him “K.I.D. Magic”, song title calls him “KidMagic”, Twitter calls him “Kiidd Magic”, and so on and so forth, how are his fans supposed to connect to his brand?
    (Keep reading)


  • Who's Next?


    Who will be the next Riser to join the RapRise.com Hall Of Fame?